SEO & Search
Making useful content easier to discover, understand and navigate through thoughtful search optimisation.
SEO fundamentalsKeyword researchOn-page optimisationContent optimisationSearch Console
WHAT I BRING TO THE TABLE
Skills, interests
& perspectives.
A multidisciplinary toolkit built around understanding audiences, creating useful content and improving digital experiences.
Digital Marketing & Analytics
Connecting digital activity with audience needs and measurable learning.
Digital strategyGA4Google Tag ManagerPerformance analysisDigital communication
Content & Social Media
Developing content ideas and narratives that help brands communicate with clarity and personality.
Content strategyEditorial planningSocial mediaStorytellingPersonal branding
Web & Creative
Bringing ideas to life through accessible web experiences and visual storytelling.
WordPressWebsite contentPhotographyVideographyVisual direction
A NOTE ON SKILLS
Honest, evolving expertise.
The areas above describe my interests and working toolkit. I aim to represent my level accurately: distinguish tools I use confidently from areas I’m currently developing, and add examples wherever possible.